Sarah (Slakey) Colwell
CEO/Founder
SC2 Strategic Communications

Marketing and Communications

Sarah Colwell is a nationally recognized communications and marketing professional with demonstrated skill in managing complex, high-level communication and marketing projects including statewide campaigns. 
She started her career in news media working for newspapers and television companies in California. Her husband’s Army career took her to Colorado, where she worked as a newspaper reporter for the Pulitzer Prize-winning Colorado Springs Gazette and then the Colorado Springs Business Journal. 
Her husband’s career took her to Alabama, where she transitioned into a public relations and communications role for higher education working for the University of Alabama.
Colwell was then hired by UC Davis to be the primary writer for their $1 billion fundraising campaign. Recognized for her talent, she was promoted to manager of campaign communications where she successfully led the communications and marketing strategy for UC Davis’ first comprehensive, $1 billion fundraising campaign. She and her team received numerous awards for their work. Colwell has been invited to be featured speaker at CASE conferences.
In 2017, Colwell became an entrepreneur and started SC2 Strategic Communications. Since then she has grown SC2 Strategic Communications into a six-figure company and has successfully shared her marketing communications expertise with clients throughout the West Coast. She is an active volunteer in her community and a member of Leadership Sacramento 2025.