Sarah (Slakey) Colwell
CEO/Founder
SC2 Strategic Communications
Sarah Colwell is a nationally recognized communications and
marketing professional with demonstrated skill in managing
complex, high-level communication and marketing projects
including statewide campaigns.
She started her career in news media working for newspapers and
television companies in California. Her husband’s Army career
took her to Colorado, where she worked as a newspaper reporter
for the Pulitzer Prize-winning Colorado Springs Gazette and then
the Colorado Springs Business Journal.
Her husband’s career took her to Alabama, where she transitioned
into a public relations and communications role for higher
education working for the University of Alabama.
Colwell was then hired by UC Davis to be the primary writer for
their $1 billion fundraising campaign. Recognized for her talent,
she was promoted to manager of campaign communications where she
successfully led the communications and marketing strategy for UC
Davis’ first comprehensive, $1 billion fundraising campaign. She
and her team received numerous awards for their work. Colwell has
been invited to be featured speaker at CASE conferences.
In 2017, Colwell became an entrepreneur and started SC2 Strategic
Communications. Since then she has grown SC2 Strategic
Communications into a six-figure company and has successfully
shared her marketing communications expertise with clients
throughout the West Coast. She is an active volunteer in her
community and a member of Leadership Sacramento 2025.